So that's...

Health-Tech Brand & Product System for Market Launch

1/4 Project Overview

So That’s is a hospitality-focused digital product combining a marketing website and internal operational tools.
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I joined at a later stage to refine the website experience and improve UI consistency across the product ecosystem.
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Role: Web & Product Designer
Scope: Website refinement, UI component updates, system alignment
Stage: Existing product - iterative improvement
Market: United States
Stage: Product in development
Duration: 2023

2/4 What I Improved

• Refined content hierarchy and layout structure
• Improved visual rhythm and spacing system
• Enhanced responsive behavior across key breakpoints
• Strengthened brand consistency across pages
• Focused on improving structural clarity and elevating the overall digital experience.

3/4 UI System Refinement

• Updated and standardized core UI components
• Improved button states, modal behavior, and form clarity
• Reduced visual inconsistencies across modules
• Aligned marketing site visuals with internal product UI

4/4 Outcome

• Improved visual consistency and structural clarity across the product ecosystem.
• Strengthened alignment between marketing and product interfaces.
• Delivered a cleaner, more cohesive digital experience.

So that's...

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